The Media Access team have been engaged with the media for over 25 years and have an instinctive feel for a potential story; Media Access will happily advise you in respect of the newsworthiness of your particular enquiry or public relations strategy and if the story is viable or you need to utilise the media to your advantage, will direct you to the appropriate newspaper/broadcaster.

If you are attempting to broker a story, the staff will also advise you in respect of the dangers involved in contacting a newspaper or press agency; Media Access will provide the initial layer of protection and if instructed, may agree to act on your behalf

Alternatively, if you are aware of a positive article, written to your advantage and about to be published in a single newspaper, it is possible to increase circulation by the selective forwarding of details to other media outlets. Broadcast stories often follow stories published in newspapers or in on-line editions but in essence, increasing circulation to competing news outlets, relies on professional etiquette.

The print and broadcast media is a jungle; we hear about globalisation but in its own way, the media is no different. The internet provides 24 hour news coverage and competes with the print and broadcast media.

Many internet publications or press agencies, operate without any legal safeguards and are not subjected to codes of conduct. Invariably, press agencies exaggerate their success and refer to stories culled from their days as journalists for a national title or from stories procured elsewhere.

For the last twenty-five years. staff at Media Access have been engaged with all mainstream media titles and broadcasters; they know the strengths, weaknesses and political (or apolitical) persuasion of each. They know whom to trust, whom to avoid and whom to approach without fear of being compromised.

You can make a provisional enquiry by contacting one of the team on a dedicated line, +44 (0)1206 711077 or email media@mediaaccess.uk.com